{"id":81,"date":"2017-06-27T22:26:15","date_gmt":"2017-06-27T20:26:15","guid":{"rendered":"https:\/\/cepvi.cat\/artipaisatge\/observations-on-intangibles-winery-landscape-excellence-and-economic-performance\/"},"modified":"2019-05-07T19:48:19","modified_gmt":"2019-05-07T17:48:19","slug":"observations-on-intangibles-winery-landscape-excellence-and-economic-performance","status":"publish","type":"post","link":"https:\/\/cepvi.cat\/artipaisatge\/2017\/06\/27\/observations-on-intangibles-winery-landscape-excellence-and-economic-performance\/","title":{"rendered":"Observations on intangibles"},"content":{"rendered":"<p>En aquest document podeu consultar la presentaci\u00f3 que Paul Merton, Ethos Wines Group, Inc. va fer com a confer\u00e8ncia inaugural del VI Congr\u00e9s d&#8217;Art, Paisatge Vitivin\u00edcola i Enoturisme al Vinseum. Museu de les Cultures de Vi, a Vilafranca del Pened\u00e8s, el passat 15 de juny de 2017.<\/p>\n<p><a href=\"https:\/\/cepvi.cat\/artipaisatge\/wp-content\/uploads\/2017\/06\/paul_merton_cava_presentation_june_15_2017.pdf\" class=\"wf_file\" title=\"Presentaci\u00f3 de Paul Merton\"><img loading=\"lazy\" class=\" size-full wp-image-13\" src=\"https:\/\/cepvi.cat\/artipaisatge\/wp-content\/uploads\/2013\/05\/pdf.png\" alt=\"pdf\" class=\"wf_file_icon\" style=\"border: 0px; vertical-align: middle; max-width: inherit;\" width=\"20\" height=\"20\" \/><span class=\"wf_file_text\">paul_merton_cava_presentation_june_15_2017.pdf<\/span><\/a><\/p>\n<p>En aquesta presentaci\u00f3 Paul Merton aprofundeix sobre l&#8217;experi\u00e8ncia de compra del client.<\/p>\n<p>El vi o el cava \u00e9s, segons ell, alguna cosa m\u00e9s que el contingut de l&#8217;ampolla. El continent i tot el que l&#8217;envolta defineix com ser\u00e0 l&#8217;experi\u00e8ncia de compra. El client compra all\u00f2 que busca en cada moment, a partir de l&#8217;etiqueta, el packaging, el paisatge, tots els intangibles que es mouen a l&#8217;entorn del vi o el cava. El l\u00edquid no \u00e9s prioritari, segons Merton.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En aquest document podeu consultar la presentaci\u00f3 que Paul Merton, Ethos Wines Group, Inc. va fer com a confer\u00e8ncia inaugural del VI Congr\u00e9s d&#8217;Art, Paisatge Vitivin\u00edcola i Enoturisme al Vinseum. Museu de les Cultures de Vi, a Vilafranca del Pened\u00e8s, el passat 15 de juny de 2017.<\/p>\n<p><a href=\"https:\/\/cepvi.cat\/artipaisatge\/wp-content\/uploads\/2017\/06\/paul_merton_cava_presentation_june_15_2017.pdf\" class=\"wf_file\" title=\"Presentaci\u00f3 de Paul Merton\"><img loading=\"lazy\" class=\" size-full wp-image-13\" src=\"https:\/\/cepvi.cat\/artipaisatge\/wp-content\/uploads\/2013\/05\/pdf.png\" alt=\"pdf\" class=\"wf_file_icon\" style=\"border: 0px; vertical-align: middle; max-width: inherit;\" width=\"20\" height=\"20\" \/><span class=\"wf_file_text\">paul_merton_cava_presentation_june_15_2017.pdf<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/cepvi.cat\/artipaisatge\/wp-json\/wp\/v2\/posts\/81"}],"collection":[{"href":"https:\/\/cepvi.cat\/artipaisatge\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cepvi.cat\/artipaisatge\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cepvi.cat\/artipaisatge\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/cepvi.cat\/artipaisatge\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":1,"href":"https:\/\/cepvi.cat\/artipaisatge\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"predecessor-version":[{"id":686,"href":"https:\/\/cepvi.cat\/artipaisatge\/wp-json\/wp\/v2\/posts\/81\/revisions\/686"}],"wp:attachment":[{"href":"https:\/\/cepvi.cat\/artipaisatge\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cepvi.cat\/artipaisatge\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cepvi.cat\/artipaisatge\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}